Bjorn Jacobs
Bjorn Jacobs

Making the complex simple so you don't have to build a website twice

I’m a Belgium raised & Berlin based UX Designer with several years of experience in translating online needs of organisations into convincing websites. I worked on projects in agencies, in house and on a freelance basis. My work varies from ecommerce platforms, applications and corporate websites. Besides freelance work, I’m also teaching ecommerce lessons at Syntra Brussels.
View my Linkedin profile or download my curriculum vitae.


It's not enough that we build products that function, that are understandable and useable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's live.

Know your user

Knowing your stakeholders is key. The user needs should go hand in hand with your business goals. Based on data personas are created and customer journeys are mapped.

Functional requirements

Wireframes and clickable prototypes are created, together, because only you know your business the best. Based an business insights, verified by the end user.

Pixel perfect design

Designing great interfaces. This with using the previous steps as input, always keeping User Experience and Conversion Optimization best practices is mind.


Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

UX research
  • Analytics audit
  • Competitive audit
  • Personas
  • Customer journeys
Functional requirements
  • KPI’s
  • MOSCOW analysis
  • Information architecture
  • Sitemap
  • Wireframes
  • Prototypes
  • Content design
  • Interface design
  • Conversion optimization
  • A/B testing
  • Analytics setup
  • User testing

Sounds interesting?

Let’s grab a coffee together and talk about your project.